Victoria`s Secret Marketing Mix

Executive summary capital of Seychelless concealed is a brandmark of a larger company called Limited Brands which employs 100, 000 people to a greater extent than or less the unify States. They c over large range of produces such as women sleepwear, swimwear, clothing, shoes, underwear and cosmetics. They products can be found in over 1000 capital of Seychelless Secret with total coat of over 5 jillion squ ar feet stores across the United States (Limited Brands, 2007). In terms of variety, capital of Seychelless Secret offers a vast number of product lines like women lingerie, clothing, shoes, swimwear, and cosmetics. The brand essential various collections to meet divers(prenominal) tastes and preferences ranging from provocative and sexy to more casual design. A unafraid brand name such as capital of Seychelless Secret enables the company to social function brand denotation strategy or to launch in the buff products that atomic number 18 not in the same product kinfolk as the original ones (Clow and Baack, 2005). Since all the stores in the United States are own buy the company a single expenditure is utilize across the whole country. Victorias Secret through and throughout the whole year offers both seasonal and cadence discounts. The alter stores are in this case owned by the manufacturer who closely controls each of its 1000 stores across the States by designate different regions to a number of managers.

The logistics is outsourced to a dissemination unassailable that warehouses and does the transportation of the final goods to the stores. The brand is broadly advertising its collectio ns through most popular powder powder stor! es, newspapers, TV programme and billboards. compound types of sales promotion are used by Victorias Secret such as loyalty revenge programs, temporary reduction in price for signed customers, magazine coupons etc. Although the company manages its marketing mix pretty well, charge should consider extension of their collections that will cover male and one-year-old division of the population. Marketing Mix of Victorias Secret basis Victorias was established in 1977 by Roy Raymond, who...If you fatality to corroborate a full essay, order it on our website: BestEssayCheap.com

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