??? Marketing Case Study

LOreal 1. Why is freshly product education so doughy for a company manage LOreal? Driven by consumer demands and with the development of unfermentedborn engineering science, many companies have to make for roughly bran-new products to the market, if they command to remain their competitive benefit and preserve the profitable growth. That is why new product development go off become the most grand blood line process.     In this LOreal case, trigger is its driving force, in call of both technology and fashion, LOreal has invest so over untold in innovation, innovation is quite distinguished and essential to LOreal which wants to keep unbroken growth and perform well in the international market, and in that placement argon many forms of innovation, new products and services are genius aspect of them, it is very important for LOreal to know how to recognize innovation opportunities and transform some(prenominal) favorable and useful ideas into new pr oduct development.     There are some(prenominal) items to consider about(predicate) why LOreal has to develop new products. 1. Customers     Because N.P.D is a Customer-Driven Process. So a discussion of node need abridgment is necessary. slackly speaking, N.P.D tolerate offer superior value to customers compared with the existent products.

LOreal spends much time and capital on R&D every year in order to fancy customer needs, because customer needs can generate much important information for LOreal to decide if in that location are some value opportunities in developing new products, especially appea l to different segments in a global market. ! Through R&D, market segment identification and epitome can wait on LOreal to identify which segments can offer opportunities to develop new products, and who are LOreals existing and potential customers, and what are the gaps between the existing products and customers expectation. From customers points of view, they always have demands for new products, because there are demands for differentiation, especially for cosmetics like LOreal; consumers who often use...If you want to get a integral essay, order it on our website: BestEssayCheap.com

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