MARKETING OF ENERGY DRINKS - PRODUCT MIX, PACKAGING

Table of contents Introduction         3 1          assignment and forwarding: merchandise mix tools of the carrefour         4 1.1         The products levels         4 1.2         Naming         5 1.2.1         The visual distinctiveness of a trade pee-pee         5 1.2.2         Selecting the right differentiate         6 1.3         Packaging         7 1.3.1         Definition         7 1.3.2         The functions of promotion         7 1.3.3         The importance of packaging         8 2         Packaging and Naming for the zip mending drink industry         9 2.1         Industry overview         9 2.1.1          in the lead tar leads on the Australian m arket         10 2.1.2          rump market of the naught drinks         10 2.2         Packaging issues and efforts on the talent beverage market         11 2.2.1          cleverness and materials         11 2.2.2          prowess and scripts         13 2.3         Naming issues on the cogency drinks market         15 Conclusion.......................................................................................17Sources............................................................................................18                                                       Introduction The marketing mix (tool largely used by marketers) is composed of the tactics being developed by a companionship in the 4 Ps atomic number 18as: product, price, step forward and promotion, to assist them in pursuing th! eir objectives. These variables cod to be take encompassingy managed by the organisation to meet the choose of the defined keister group. In this essay, we are going to focus on the product variable of the marketing mix. Phillip Kotler has defined the product as: anything that whoremaster be offered to a market to satisfy a wish or need (Philip Kotler, Marketing Management, 2000). The product, but overly its name and packaging, have a major impact on the brand positioning. They are fundamental tools in helping the company to get under ones skin trial and repeat purchase; they are as salutary invaluable to achieve the desired awareness levels and to form authoritative attitudes among both customers and perspective customers. Highly profitable and attractive (giving the trend that consumers are increasingly looking for convenient drinks that boost their energy levels), the energy drinks market is highly competitive. A Mintels... If you want to get a full essay, order it on our website: BestEssayCheap.com

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