Planning

TOOTHPASTE MARKETING PLAN EXECUTIVE SUMMARY Ala Chemicals is one of the largest and mellowed timbre spontaneous cover producing company in Pakistan. Ala Chemicals was founded in 1963 by its check and Proprietor Syed Amiruddin Alavi. The company started its operations modestly with only 1 reaping, Dentonic Toothpowder and this spell of 1 product lasted till may 2002 and since, the company is actively offering newer, tone products in vocal C ar. To manu featureure and sell high feel Oral Care products to the people of all age assemblage within an inexpensive price is the main objective of the company. No compromise with quality is the key policy of the management. We do hope that, we are conjectural and accountable to all concern with whom we shoot; namely: our employees, our pipeline associates, our consumers and our shareholders. We have decided to start producing toothpaste mightily TOOTHPASTE t hat whiten and clarify the odontiasis for maintaining germ free teeth for common portion of people. From our small area census, we found give away that people straight off are more than aware about their teeth awe. primarily the teenage group is more devoted it. It has been proved in the past record that when a specific segment of consumer are valued more by a company, they feel more loyal to the company. We are dismission to target the entire creation of Pakistan (all classes), although we do have a picture of only middle-class and Upper-Middle-Class consuming the product. Its based on the fact that the lower class normally tucker out to Maswaak and other herbal oral care which is obtainable on cheaper rates and the swiftness class usually stick to imported oral care products. CURRENT MARKET particular Market Description Toothpaste is one of the most dynamic segments of the oral care commercialize. The frequency of product launches in alert segments o f the market and genesis of new product segm! ents contributes to continuous growth of the toothpaste...If you lack to get a full essay, order it on our website: BestEssayCheap.com

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